01.16.20

Introducing Our New Company Vision

By Bill Newlands, President & CEO

Few companies have a growth story like Constellation Brands.

Our values and disciplined approach have helped us evolve from a small wine producer founded in Upstate New York by Marvin Sands in 1945 to a top growth contributor in beverage alcohol and one of the fastest-growing large CPG companies in the U.S.

But our story doesn’t stop here.

While our goals as a company are straightforward – to drive industry-leading growth and shareholder value, and to shape the future of our industry – accomplishing them requires a relentless and unending desire to reach for more. This means carrying forward principles that have made us successful for more than 70 years, while continuing to evolve in all aspects of our business to realize even greater success in the future.

It’s why our company vision is evolving to better align with today’s marketplace, consumers’ changing preferences and the future we aim to create.

Our new vision is more than a tagline. It’s a mindset that creates a culture that is consumer-obsessed, that embodies our core beliefs and supports our ambition to stay on the forefront of emerging trends in order to deliver what consumers and the industry want next. This mindset resulted in the launch of our Focus on Female Founders program which helps to fill a void of support in our industry; the introduction of our portfolio of bourbon barrel aged wines, which sold over 1 million cases in just their first two years in the market; consumer-driven innovation such as Corona Premier and our upcoming launch of Corona Hard Seltzer; our new marketing campaign for SVEDKA, “Bring Your Own Spirit,” which celebrates individuality and diversity; and our investment in Canopy Growth, the world leader in the emerging cannabis market.

Our promise is to continue pushing boundaries for the benefit of our consumers, employees, shareholders, business partners, and the communities where we live and work. We invite you to join us in discovering why Constellation Brands is a company Worth Reaching For.